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You may not be focused on selling to the Hispanic community in the U.S. Or perhaps you have left it completely to chance.
But… What if you could proactively unlock all that extra revenue potential? What if increasing revenue by millions of dollars was as simple as plugging Hispanifi into your existing model?
Discover how it works.
With the rise of e-commerce, competition has grown fiercer than ever before. Thanks to the internet and an era of abundance, literally anyone can launch a new business, new products or new services. Calm blue ponds have become bloody and red: getting your fish is expensive and hard. Even after you catch it, someone else can snatch it right out of your hand. This is true for everyone from the newest entrepreneur to the biggest corporation. There are many categories you could choose to sell to, and all of them have their pros and cons. But take a look at the numbers: you might gain some very important information to help you make your strategic decisions.
This fact might come as a shock for many: Hispanics represents 19.2% of the total U.S. population. It is already the biggest minority of the United States and it is expected to keep growing steadily over the next 5 years. Look at the Claritas Hispanic 2021 Annual Report below.
Being such a large mass of people, business can no longer ignore their importance in the U.S. economy. In fact, the opportunity is so rare that, in my experience, every dollar invested in advertising on the Hispanic community would produce 4 times the return of investment when comparing to similar efforts on the general market.
Yes, 4X ROAS from the Hispanic Market. Why? It's simple, there is not that much competition there! While everybody is fishing at the red pond, brands that are smart are sitting comfortably at this quiet blue pond. Allocating budgets for the Hispanic Market often produce immediate returns. The Hispanic Market is eager to be taken in consideration and it retributes the brands that speaks to them.
But, how is it possible that such enormous opportunity exists and a lot of businesses seems to ignore? My theory is that this market grew exponentially while being completely ignored. See the graphic below, also from the Claritas 2021 Hispanic Market Report, showing how Hispanic population in the U.S. went DOUBLE in size from 2000 to 2021. There was no other ethnic group that grew like this - not even close -.
Do you see it now? If you are doing business in the U.S. you can't un-see it.
How do you start selling to the Hispanic Market? Book a call today to talk to one of Hispanifi's experts. Hispanifi has the largest Hispanic Influencer data base, giving brands access to do the most comprehensive campaigns at a social media level. Hispanifi does Whitelisting with our talents to give brands the opportunity to advertise from a credible/organic source. Hispanifi does media buying with the best rates available on all the major Hispanic media outlets. Hispanifi even offers a professional white label customer service department that can take calls, chat and reply emails in Spanish, for your brand.
No, seriously, Hispanifi is like flipping a switch. You go 'click' and "The Hispanic Market turns ON" for your brand. We take care of the whole thing. We are experts in the U.S. Hispanic Market and we'll be happy to talk to you and understand your needs.
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